REGISZTRÁCIÓ

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ELFELEJTETT JELSZÓ

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Umbrella organization for Hungarian public service media

Umbrella organization for Hungarian public service media

MTVA

<span class="stronger">MTVA</span>

Since its foundation in 2011, MTVA has unified and streamlined all content production and asset management activities for the entire Hungarian public service media, thus becoming the largest media service organization in Hungary.

MTVA - in co-operation with Duna Media Service Non-Profit Ltd.

MTVA - in co-operation with Duna Media Service Non-Profit Ltd.

MTVA

<span class="stronger">MTVA</span>

Whilst producing content for television, radio, online platforms and news agencies, MTVA also manages all assets on behalf of the Hungarian public service broadcaster Duna Media Service Non-Profit Ltd. MTVA also provides support with content production and acquisition. MTVA operates 6 television channels, 9 radio stations, a news agency (MTI) and numerous new media outlets.

National and local identity

National and local identity

MTVA

<span class="stronger">MTVA</span>

MTVA successfully combines a national and a local identity via extensive programming cooperation with media partners around the Carpathian Basin

Broadcasting reach

Broadcasting reach

MTVA

<span class="stronger">MTVA</span>

MTVA provides approximately 40,000 hours of television, as well as 52,000 hours of radio programming each year. Programmes are also transmitted beyond Hungary - to Europe, the American continent and Australia. MTVA’s content is broadcast daily into an estimated 99% of Hungarian homes

An English language news programme will also be aired twice daily, adjusted to different time zones, which makes the programme available for people living on the American continent, in Asia and Australia.
The programme structure of the channel will also be renewed from 15 March, giving space to a variety of weekly magazine shows. Viewers can watch educational and informative content online, as the TV shows will be available on hirado.hu, Facebook and YouTube.

Petofi TV official logo

MTVA will also launch its youth channel Petőfi TV, which will be incorporated into the structure of the M2 children’s channel. The style and concept of Petőfi TV will be very similar to Petőfi Rádió’s with a target audience of people between the ages of 16 and 35.
The aim of Petőfi TV is to develop a brand connecting the new TV channel and the already successful radio. Musicians and presenters known from the radio channel will also appear on the television to make the transition smoother.

The channel will debut with ‘Böngésző’ followed by ‘Én vagyok itt’ a programme in which the on-set audience at the A38 pontoon venue will become an important part of the show. Apart from A38, Aquarium club will also serve as permanent location for the programmes on Petőfi TV.

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