REGISZTRÁCIÓ

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ELFELEJTETT JELSZÓ

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Umbrella organization for Hungarian public service media

Umbrella organization for Hungarian public service media

MTVA

<span class="stronger">MTVA</span>

Since its foundation in 2011, MTVA has unified and streamlined all content production and asset management activities for the entire Hungarian public service media, thus becoming the largest media service organization in Hungary.

MTVA - in co-operation with Duna Media Service Non-Profit Ltd.

MTVA - in co-operation with Duna Media Service Non-Profit Ltd.

MTVA

<span class="stronger">MTVA</span>

Whilst producing content for television, radio, online platforms and news agencies, MTVA also manages all assets on behalf of the Hungarian public service broadcaster Duna Media Service Non-Profit Ltd. MTVA also provides support with content production and acquisition. MTVA operates 6 television channels, 9 radio stations, a news agency (MTI) and numerous new media outlets.

National and local identity

National and local identity

MTVA

<span class="stronger">MTVA</span>

MTVA successfully combines a national and a local identity via extensive programming cooperation with media partners around the Carpathian Basin

Broadcasting reach

Broadcasting reach

MTVA

<span class="stronger">MTVA</span>

MTVA provides approximately 40,000 hours of television, as well as 52,000 hours of radio programming each year. Programmes are also transmitted beyond Hungary - to Europe, the American continent and Australia. MTVA’s content is broadcast daily into an estimated 99% of Hungarian homes

The event was held at the Vigadó in Budapest. The two day long assembly was opened by Katty Roberfroid, Secretary General of the EGTA, Miklós Vaszily, Deputy Director General of the MTVA and Franz Prenner, President of the EGTA. Lecturers and participants of the assembly discussed the opportunities provided by the digital era in the field of advertising, marketing and audience monitoring. They also talked about sales models, successful media campaigns and the potential of the online market. András Galavics, Director of MTVA’s Sales House presented the marketing challenges they had to face when planning the campaigns for MTVA’s radio channels.

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