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Umbrella organization for Hungarian public service media

Umbrella organization for Hungarian public service media

MTVA

<span class="stronger">MTVA</span>

Since its foundation in 2011, MTVA has unified and streamlined all content production and asset management activities for the entire Hungarian public service media, thus becoming the largest media service organization in Hungary.

MTVA - in co-operation with Duna Media Service Non-Profit Ltd.

MTVA - in co-operation with Duna Media Service Non-Profit Ltd.

MTVA

<span class="stronger">MTVA</span>

Whilst producing content for television, radio, online platforms and news agencies, MTVA also manages all assets on behalf of the Hungarian public service broadcaster Duna Media Service Non-Profit Ltd. MTVA also provides support with content production and acquisition. MTVA operates 6 television channels, 9 radio stations, a news agency (MTI) and numerous new media outlets.

National and local identity

National and local identity

MTVA

<span class="stronger">MTVA</span>

MTVA successfully combines a national and a local identity via extensive programming cooperation with media partners around the Carpathian Basin

Broadcasting reach

Broadcasting reach

MTVA

<span class="stronger">MTVA</span>

MTVA provides approximately 40,000 hours of television, as well as 52,000 hours of radio programming each year. Programmes are also transmitted beyond Hungary - to Europe, the American continent and Australia. MTVA’s content is broadcast daily into an estimated 99% of Hungarian homes

Success during the 2014 FIFA World Cup

mtva favicon 114More than 3 350 000 viewers were following the Final of the 2014 FIFA World Cup for at least a minute on Sunday afternoon. Since the beginning of the games, M1 has been the most viewed Hungarian television channel between 12 June and 13 July 2014.

 

More than 3 350 000 viewers joined the Germany - Argentina Final on M1, while 92,000 users followed the match online. During the one month period of the World Cup, M1 presented the best viewing figures in Hungary. More than 7 300 000 people were interested in the broadcasts of the World Cup. The excellent viewing figures made the channel the market leader amongst the target audience of advertisers (18-49).

The Final bringing triumph for the German team following penalties attracted 37.2% of the Hungarian population. The average number of viewers was 1 868 million. During the Final, 58.9% of men viewers and 37.4% of women chose the battle between Germany and Argentina as their evening programme, therefore producing a 47.8% viewing rate during the entire event.

On match days the viewing rate of the channel doubled compared to the usual figures, in peak time with a viewing figure of 20% M1 produced an even bigger growth.

Apart from the 64 live broadcasts, M1 transmitted 42 repeats giving a total of 106 games on screen during the World Cup. The most viewed matches apart from the Final were the ones in the Semi-final.

On the online platform of the event, telesport.hu/fifavb 46 000 users followed each semi-final event. The bronze match between Brazil and the Netherlands attracted 35.000 visitors, the final between Argentina and Germany was followed by 92 000 supporters online. The free MTVA FIFA VB mobile application was downloaded by 70 000 people onto smartphones or tablets.

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