11 Lessons You Can Learn From Slow Business Growth – Rolling Stone

Most leaders try for company growth and equate growth with success. While it’s true that growing a business means increasing profits and customers, that growth can be difficult to achieve, especially in the beginning.

If your business isn’t growing as fast as you’d hoped, there may be a deeper reason – and uncovering that reason can lead to a valuable lesson. To that end, a panel of members from the Rolling Stone Culture Council are sharing 11 things you can learn from slowing business growth and why these are such important lessons to learn.

Adjust expectations accordingly

There are always problems to solve; that’s a constant. Expectations about how fast things will happen are often unrealistic due to the rush culture. Having patience is key. Combine that with listening to your customers and you’re on the right track. – Tim Jack, ascension

Get a fresh perspective

Change things up by changing your routines and getting a different perspective. By rearranging and twisting things, you leave behind what didn’t work and start something new. Pivoting can create opportunities to increase sales. – Jenny Ta, VitalikTheGoat.com

Change what doesn’t work

Maybe we were too ambitious. Or maybe the company is too complex to grow at the pace that makes sense on paper. Either change the plan or refine the deal. Anyway, adjust. – Erik Oberholtzer, Cohere

Slow down and find balance

If your business growth isn’t happening fast enough, it can be a sign that you’re growing or need growth in other areas of your life first. Being a successful entrepreneur takes a lot more than motivation and hard work. It also requires certain skills and life balance. Not growing may mean it’s okay to slow down and do what you need to do to find it. – Sonia Singh, Center for Inner Transformations

Pay attention to the sustainability of Slow Growth

Sometimes slow growth is okay. I’d rather have slow and steady growth than fast, unbridled growth that doesn’t scale and crashes early because of infrastructure, market conditions, staff, or something else that’s not ready. As entrepreneurs, we are prepared to grow and to appreciate it, but it is crucial to also take care to build at a scale that is sustainable for our systems. – Cate Rubenstein

The Rolling Stone Culture Council is an invitation-only community for influencers, innovators and creators. Am I Qualified?

Treat bugs as feedback

When you hit a stalemate, there are a few things to consider: 1. Your message has saturated your current audience and you need to expand your reach. 2. Your offer is disabled and not relevant to your marketed demographic. 3. Your messaging is disabled and not communicating your product’s value proposition. Get analytical and remove your emotional attachment. – Cody Jefferson, Hug the lion

Have patience and trust

When things are going badly, it’s easy to lose sight of hope and the goal and plan you have to get there. To get through the tough times and come out of it successfully, you have to believe in their ability to succeed and weather the storm. – Arshad Lasi, The Nirvana Group

Identify where improvements can be made

Not growing fast enough can be a signal that you may need to reconsider some things in your growth strategy. It usually asks you to take a close look at both your product and your market to see where improvements can be made. – Sami Rusani, Wasder

Look within to improve

Whenever I find my business growing slower than expected, I avoid blaming an external obstacle and instead look inside the business. For example, I might assume that inflation is slowing down my business, but I can’t control that. Instead, by looking for ways to better communicate the value of my products, I can help customers make smart purchases regardless of their financial situation. – Vanessa Nornberg, Metal Mafia


Determine where marketing efforts work best

If your business isn’t growing fast enough, it’s important to consider where you’re directing your marketing efforts and whether those are the most effective methods. Does your audience respond best to Google ads, PR, Instagram, TikTok, TV spots, or other efforts? These are things you must determine in order to grow the business and maintain profitability. – Könighalter, PROCUSSION

Use downtime wisely

Timing is everything! Use this downtime to clean the house. There is always something that can be done or something that must be done. You need to be prepared and stay prepared for growth. It’s valuable when business slows down. Use this time sensibly to catch up or streamline your current workflow. – Antwanette McLaughlin, The Spice Group, LLC


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