5 Franchise Opportunities in Georgia for Sports Fans

sports franchise
Image sources: TGA Premier Sports

Are you thinking about starting a business but need help finding a suitable entry point? The best advice many business owners have is to start with something you love. But even with this advice, it can be difficult to envision starting a business from scratch and growing it into a successful business. Because of this, franchise ownership is a great place to start for entrepreneurs who feel they have what it takes but might appreciate some assistance along the way.

Buying a franchise is an excellent way to get your foot in the door of a market by joining an already established brand with a dedicated customer base.

If you’re a sports fan or sports enthusiast, then we have even better news. The fitness industry is worth around $100 billion worldwide and it has stood the test of time almost recession-proof. There are numerous ways for prospective franchise owners to build a profitable and thriving business by leaning on the support of a brand that has already established a successful foundation.

In this article, we’ll outline why buying a franchise in Georgia is such a great idea, what to look for when choosing a franchise to join, and our list of the top 5 franchise opportunities in Georgia for Sports and fitness fans share.

Why choose franchise?

Franchise companies offer entrepreneurs a unique opportunity. You benefit from an established corporate structure with proven results. You are joining a brand that has already established itself as credible and trustworthy. You’ll get unmatched managerial support, connections already forged, and a network of franchise peers to draw on.

Franchising companies reap all of these benefits while enjoying the autonomy to run the business the way you want – within reason. You are still a business owner with the freedom to run your business however you see fit. You get extra support, a ready pool of loyal customers, and a jump start.

Why Buy a Georgia Franchise?

Georgia is the perfect location for franchisees. They get a warm year-round climate and access to thriving population zones. The population is educated and diverse, which means finding and hiring skilled workers will be easy. And the business landscape in Georgia is robust – and growing.

Georgia has a relatively low corporate tax rate and low sales tax rate, making running a business inexpensive. And the state itself offers support to small business owners in the form of tax breaks, small business loan programs, and work-ready reimbursements.

You can learn more about how Georgia supports small businesses and franchises by visiting us Georgia.org. You can also learn about franchise ownership at FTC.gov.

What to look out for in a franchise business?

Not all franchises are created equal. As with any decision, certain factors must be considered to ensure the best chance of success. Choosing a brand that is well established in the market is important, as is targeting a market that is competitive and offers great growth opportunities. Here’s our top advice on what to look for before deciding to franchise.

Finances – If you want to build a successful business that will result in money ending up in your pocket, you should look for a franchise that has a proven track record of financial success. Business markets falter when the economy falters, so make sure the franchise you choose has weathered changes before and managed to come out on top.

The structure – Some franchises provide a groundwork of structure and support so owners can figure out the rest themselves. Others help with almost every aspect of the process – from inception onwards. Look for a franchise with a detailed operational plan that provides access to systems and platforms already built and includes ongoing training and education opportunities.

The market – Deciding on a business means taking a close look at the market in which the brand operates. Is it a global brand with a broad demographic customer base? Or is it a microniche market that requires special attention to marketing and customer acquisition? Choose a franchise and market that has the best chance of success in relation to your particular location.

The culture – It is crucial that you choose a franchise opportunity that excites and motivates you. Otherwise you will quickly run out of breath and look for the quickest way out. Entrepreneurs have the best chance of long-term success when they build something they believe in, stand behind, and enjoy every day.

Top 5 Sports and Fitness Franchise Opportunities in Georgia

Franchises in the sports and fitness market will find a great home in Georgia thanks to a favorable business climate, dense population and beautiful sunny weather. Here is our list of the top five sports franchises in Georgia.

TGA Premier Sports

TGA Premier Sports is a leader in youth sports programs. For over 20 years, TGA has built a reputation for developing young athletes, supporting communities and creating future leaders through involvement in sporting activities.

TGA offers a variety of after-school enrichment programs, seasonal and year-round camps, family events, competitive leagues and tournaments, and even virtual learning programs. All of these channels allow access to established marketing and recruitment opportunities. And franchise owners can customize their businesses by choosing a mix of programs based on each owner’s business goals.

Franchise owners also receive personal training and development, cross-territory business development and sales training, access to an online recruitment portal, a wealth of free resources, and dedicated peer support to help you every step of the way.

sports franchise
Image Sources: Townhouse


townhouse has been around since 2014, born out of the belief that rowing is the most efficient, low impact, total body workout for any fitness level. They now operate 90+ studios around the world and 300+ licensed locations.

Row House has built success by operating a boutique fitness brand that serves an underserved market. Franchise owners enjoy low start-up costs, strong margins and access to a team with decades of fitness franchise experience.

From day one, Row House franchisees get access to well-established national supplier relationships and a support network that stretches as far as you want. They also allow for a part-time away model, meaning you can hire someone to manage the studio for you while you focus on other ventures.

Stretch Labs

Stretch Labs is the world’s leading assisted stretching brand, providing clients with individual and group stretching services for all ages and fitness demographics. By capitalizing on the potential of the holistic fitness niche, Stretch Labs has established itself as a successful brand with numerous and diverse opportunities for interested franchise buyers.

Stretch Labs operates more than 200 studios across North America and over 700 locations worldwide, making it the largest assisted stretching brand on the market. This award-winning franchise model offers a low entry cost and a structure that is adaptable to both wellness and fitness boutiques. It promotes a product embedded in the psyche of the fitness industry. You can also benefit from this semi-absence model and structured support at every step of your entrepreneurial journey.

Alloy personal training

Alloy personal training was founded in 1992 and has decades of experience and proven success with its personalized fitness coaching business model. Alloy programs are among the most effective programs in the world to help people look and feel their absolute best, especially in the age group of 50 years and older.

Developed by a team of physiologists, therapists, nutritionists and behavioral specialists, the Alloy program is designed to meet the needs of society where cutting-edge science and technology meets real-world experiences.

Alloy franchise owners enjoy a customizable business model including optimal trainer-to-client ratios, customized training plans, tracking tools, flexible membership options and more. They boast some of the highest revenue per member and member retention rates in the industry. Training systems are individualized, which means Alloy attracts the right type of consumer with a disposable income to afford premium fitness services.

fitness franchise
Image sources: Christine Wozz Photography


For almost twenty years CycleBar offers low-impact, high-intensity indoor cycling workouts for people of all fitness levels. CycleBar is the largest indoor cycling brand with more than 250 studios around the world. This award-winning brand has a proven track record of growth and success, built in part by its ability to attract an established and engaged customer base.

Cycling is a training industry that’s been around for decades and isn’t going away anytime soon. CycleBar takes the traditional bike course and elevates it with an immersive, multi-sensory, community-focused experience, held in state-of-the-art theaters and led by specially trained instructors. Add in some pumping “Cycle Beats” playlists and rider-specific performance data and you have a recipe for growth and success.

Franchisees at CycleBar can gain a foothold in one of the largest fitness markets in the world – one that has over 200,000 certified spinning instructors in the US alone, with 10,000 more joining every year. And CycleBar stands alone in its market, with little to no competitors offering a similar product. Owners receive one-on-one support from conception to realization and beyond, as well as a week-long training session to ensure their success from day one.


Franchising is a great way to make your dream of owning your own business a reality as quickly as possible. And because you’re aligning yourself with an established brand, you have a greater chance of success in the long term.

The product is already there. The customers are already there. The support is already there. All you have to do is grab the reins and run!

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