SPARX, Powered by Technology, enables betPARX to offer customized content to its users

PHILADELPHIA, November 23, 2022 /PRNewswire/ — betPARX, one of the leading mobile casinos and sportsbook in Pennsylvania, today launched the new SPARX tab in the betPARX sportsbook app. Developed in partnership with sports innovation technology company, the SPARX tab offers users of the brand new betPARX app a fully personalized betting experience.

betPARX app users will enjoy the new SPARX feature, which allows them to access a personalized section based on analytical models of each user’s preferences. Designed for quick, easy and informative sports betting, the new personalized section is presented in rich infographics that connect the betting offer with relevant statistical information and supporting graphic elements that entertain, inform and enlighten the user while placing a bet.

specified Matthew CullenSenior Vice President, iGaming and Sports at betPARX: “Users expect technology products that understand their behavior and personalize the experience just for them. The new SPARX feature in the betPARX app will deliver that experience. Think Spotify, Instagram and Netflix. This is the norm that doesn’t exist in sports betting and we’re excited to offer our users this unique betting-specific experience.”

In addition to SPARX’s personalized offerings, betPARX will also deploy’s On4Me™ entitlement service, which uses artificial intelligence to determine available sports for specific users to watch live. This feature helps over 65% of bettors who want to make sure they can watch a match live before betting on it.

“We are thrilled that PARX selected to develop the SPARX feature,” he said Jason Angelides, COO of “PARX aims to be an innovative leader in gaming and we believe that SPARX will help betPARX customers become more engaged by making sports betting on the betPARX app easier to understand and use.”

Later this fall, betPARX will not only add pro hockey, soccer, pro and collegiate basketball to the SPARX experience, but will also add the ability for users watching a game live to enable TV detection. Similar to Shazam™, this technology identifies the specific game or games the user is watching – and then delivers personalized offers and content related to the game being watched on TV.

About betPARX

betPARX® is a wholly owned subsidiary of Greenwood Gaming & Entertainment and offers retail sportsbooks with a 7,500 square foot world-class sportsbook at Parx Casino®. betPARX® operates premium iGaming and online/mobile first sports betting products in Pennsylvania, New Jersey and Michigan. You can find more information about betPARX® at


Founded in 2021, is an innovative sports technology company. With its roots in OneTwoSee – the team that helped build the second screen and sports fan engagement industry with their interactive sports platform – is taking fan engagement to the next level.’s platform enables the development of new forms of acquisition, engagement and retention across the global sports media and gaming ecosystem. Its mission is to provide B2B solutions that simplify the user experience to increase fan and consumer engagement, offer unique opportunities for differentiation, and are customizable to the specific needs of its clients’ businesses.



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