It has been argued that Bachchann has built a brand of himself over many years, with the public associating “trust” and “quality” with him and any brand he endorses.
However, the court was told that the defendants operate websites and mobile apps by misusing Bachchan’s photos and/or other features to gain public popularity and entice the public to download such mobile apps.
The lawsuit also found that defendant number two (Rana Pratap) was spotted posting illegally posted messages and photos of the Bollywood actor on WhatsApp, as well as infringing text about KBC lotteries.
The pleading also cited the case of a Gwalior poster seller who was caught selling wall posters with photographs and likenesses of Bachchan.
Bachchan sought a class injunction in the form of a John Doe Order against those who infringe or violate his image rights.
He also sought an injunction prohibiting four of the defendants from transferring, disposing of or creating third-party rights to the domain names amitabhbachchan.com and amitabhbachchan.in.
It also calls for a directive to the Department of Telecommunications and the Union Department of Electronics and Information Technology requiring internet service providers to remove a list of links and websites that violate Bachchan’s privacy and publicity rights.
Finally, the veteran actor has requested that a court order be issued directing telecom providers to block access to all phone numbers used by the defendants to spread messages through messaging apps like WhatsApp, in violation of intellectual property rights equates to ownership.
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