Google Cloud partners with Indian startup SuperGaming to offer developers a gaming engine • TechCrunch

Google Cloud has partnered with SuperGaming to bring Indian gaming startup SuperPlatform’s proprietary gaming engine to developers around the world. This is the latest in a series of recent moves by the Android maker to broaden its focus into the gaming industry.

The search giant’s cloud arm said Thursday that as part of its partnership, it will offer the Pune-based startup’s gaming engine to help developers worldwide manage their live ops, matchmaking, player progress and data, analytics, server scaling and to manage sale. These tools are designed to help companies maintain, optimize, and scale their games.

Upstart SuperGaming, which uses its gaming engine in its own titles as well as the official PAC-MAN game for mobile devices, has racked up millions of downloads for its mobile titles such as MaskGun, Silly Royale and Tower Conquest.

SuperGaming originally developed SuperPlatform to power its own games and began licensing the service to other developers in 2019.


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The two companies are no strangers to each other. SuperGaming originally relied on AWS for its cloud needs, but switched to Google Cloud a few years ago after seeing benefits including “a significant amount of savings,” Roby John, co-founder and CEO of SuperGaming, told TechCrunch in an interview.

This move has set the wheels in motion to make the platform available to developers through Google Cloud as an independent software vendor, John said. “I’m very excited to bring our platform to the Google Cloud, which already powers 70% of our top customers,” he added.

Developers will still have the choice to use SuperPlatform on both AWS and Azure, although Google Cloud will be SuperGaming’s preference due to the partnership, he said.

Ahead of talks about a potential partnership, John said SuperGaming has been working closely with Google Cloud engineers to leverage the cloud platform for upcoming battle royale game Indus. The teams on both sides shared insights that helped make the partnership very organic, he said.

“The partnership is more than just saying, okay, here are computers and infrastructure and everything else. It’s about saying how we can come together and with the business goal of being successful,” said Bikram Singh Bedi, Managing Director, Google Cloud India, in the joint conversation.

The two made no statements about the financial terms of the deal.

Google Cloud’s competitors, AWS and Azure, offer native LiveOps solutions for game developers to run their games as a service and receive real-time telemetry. However, Google Cloud appears to be using SuperGaming’s expertise – alongside its platform – to make some distinctions.

“It’s always about developers or about players. And this partnership allows us to impact both,” said Bedi.

SuperGaming, whose investors include Texas-based Skycatcher, Tokyo-based Akatsuki Entertainment Technology Fund, Kirkland-based 1UpVentures and Ant Group-backed BAce Capital, has raised $6.8 million so far, with $5.5 million through a Series A round flowed in last year.

The startup also launched TowerConquest: Metaverse Edition as a free Web3 game, which it says will also run on Google Cloud alongside existing titles and the upcoming Indus.


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