With Twitter’s survival at stake, a new wave of social media apps are stepping forward to fill the void.
While many users are moving to Instagram and TikTok, others are exploring areas like Mastodon and Parler.
But over the past few days, one newcomer in particular has seen a huge surge in downloads, hitting two million signups this week – Hive Social.
What is Hive Social?
Hive Social is like the love child of Twitter and Instagram.
While the format is similar to Twitter, with users having a profile page and sharing statuses, which in turn are posted to followers’ news feeds, there is also, by design, an option to share large images as posts, like Instagram.
When they sign up, users choose their primary interests so they are attracted to content that is relevant to them.
Then on their profile there is essentially what looks like a “Twitter” tab and an “Instagram” tab where your various content types can be shared and seen by other users.
It also includes throwback features like the option to have a song on your profile, similar to Myspace’s heyday.
Perhaps the most important difference between Hive and Twitter is Hive’s stance on any form of hate speech, espoused by 24-year-old founder Raluca Pop.
Their determination to make Hive Social a safe environment for its users is perhaps the most significant difference from its pre-existing counterparts.
Pop developed the concept for the platform while she was still at school and launched the app in 2019. Previously, the self-taught woman ran the app with just one other employee – but last week she hired an additional developer.
Why are so many users leaving Twitter?
Since Elon Musk’s takeover of Twitter, we’ve witnessed a questionable sequence of events.
On October 27, the first day of his ownership, he dissolved the entire board. Later that week he announced that verified accounts would have to pay for the privilege.
Since then, the billionaire has laid off more than half the workforce and reinstated controversial accounts, including former US President Donald Trump and rapper Kanye West.
One of the main points of contention is Musk’s definition of free speech on the platform. There are big questions about how he can moderate content but still achieve his vision that users should essentially be able to say whatever they want.
Many stakeholders are still waiting for a definitive strategy.
Some users appear to be holding back to see how long the platform survives under Musk. Others, like actress Whoopi Goldberg, boycotted the site entirely and removed their accounts within hours of the takeover.