Businesses, both new and established, often struggle to grow their Instagram followers. However, this does not have to be a challenge. Use the tips below to start building an Instagram following in less time than you can imagine.
If you want to get more followers easily, buy them from a reputable supplier. This is an effective way to increase a website’s followers, but it’s not a long-term solution. Organic followers get the best results. So use the paid followers to fill the gap when other methods are rolled out.
Building a solid following takes time. For this reason, many companies decide to buy. However, pay attention to the seriousness of the provider. Paid followers only benefit a business if they are of high quality.
Choose the right Instagram handle
Due to the popularity of this social media site, it may not be possible to choose a name that matches the company name. Also, this name should match the company’s name on other social media sites whenever possible.
If the grip you want is already taken, try to find something that’s as close as possible. For example, use the company name with location to better identify the company. Many business owners add the location after the business name. Try moving it in front of the name to see if that handle is available.
If not, consider adding the zip code to make the handle memorable. Many people will remember the zip code, especially if the business is a local service provider.
quality not quantity
Business owners often want to see a significant number of followers and will do anything to increase that number. However, the focus needs to be on the quality of followers rather than quantity. What is the difference?
High-quality followers are committed to the company. You comment on posts, like these posts and share them with others. By doing so, those who see the post can also become followers since they have similar interests. This contributes to the organic growth of the following people and benefits the company far beyond a like or a share.
A company can excel at producing outstanding content that cannot be found elsewhere. Consistency is key here, as followers want to see this content on a regular basis. It’s easy to produce a great piece and then assume that’s all that’s needed. However, the company must continue to deliver or followers can choose to unfollow the page.
The content must be useful and relevant to the industry. This can be a post with tips on how to use the products or facts about how to make them. Each post should be thoughtful and address some aspect of the follower’s life. However, there are other ways to generate interest in a page.
Set up a poll or run a contest. Followers share the post with their followers, which generates more interest in the page. Posts should grab and hold the person’s attention. This is not always easy as there are so many posts to choose from that you would like to engage with.
There are many ways to make a post entertaining. An attractive design is one way to achieve this, while another way is to evoke emotion in the viewer. Humor is always a good technique to create content.
search engine optimization
Many business owners are unaware that search engines take social media into account when ranking websites. In fact, Instagram now allows users to search by keyword instead of hashtags or accounts. A business owner can benefit from it and potentially improve their website ranking.
Use keywords when creating the bio and captions. Always include business location on Instagram as local SEO is another factor that search engines consider when ranking a website. Alt text should also be added to images for search engine optimization purposes.
Promote the site
Businesses should promote their Instagram account wherever they can. Links to all social profiles should be included in the website footer. Use the same links in email templates and signatures.
Take it a step further, print out the Instagram handle name and display it in the office with a cute picture frame. Let followers on other social media sites know how to find the business on Instagram. Branded hashtags should appear wherever possible to increase brand visibility.
A business owner can never assume that people will search for their business on Instagram. It’s on the company to let them know where to find it on the popular site.
Implement the above tips today. Business owners who do this find that they start to see results. However, for instant following, the business owner needs to buy followers. Don’t overlook this option as there are benefits associated with buying these followers. Combined with organic results, a business should see its followers grow in a short amount of time.