Social platforms and apps that enable live streaming are undoubtedly popular among youngsters and teenagers. Not only can they interact with their friends, but they can also meet new people, get inspired, and find tons of entertainment.
While not a problem in itself, problems can arise when ill-intentioned users attack others in writing or verbally, with little real or tangible security measures in place to protect those involved.
So how can these younger generations, namely Gen Z, use social apps safely? They can choose to interact with apps that prioritize their security and have specific security measures in place. App Yubo, a live social discovery platform, recently introduced a new security feature that addresses one of the most elusive challenges in security moderation today. The company announced that it has successfully scaled real-time audio moderation technology to four of its largest markets: the United States, United Kingdom, Australia and Canada. By identifying audio cues that are flagged as harmful or inappropriate, and then further examining that audio, the app can identify audio that violates its Community Guidelines and take further action if necessary. Let’s find out what really matters.
Why it’s important to moderate content online
With the anonymity that comes with hiding behind a screen, social media apps can learn bad behavior from users on their platforms. In order for a user’s account to be banned or banned for a period of time for posting or sharing something that violates the app’s policies, there must be evidence.
While social apps can report inappropriate content, live video and audio is very difficult to moderate. If a live stream isn’t being recorded, someone says something defamatory or offensive, and can determine who they are and where they are, it’s almost impossible to take further action. This is of particular concern as more and more young people are accessing social apps and platforms on a daily basis.
Therefore, moderating content is incredibly important. However, the big hurdle is moderating live content specifically in terms of spoken language and audio.
Yubo to the rescue
Yubo is a live social discovery app that allows users to instantly connect with others around the world. Whether you want to play a game, meet up with someone with similar interests, or just jump into a live stream, it’s all possible on Yubo.
Yubo has recently started to take on a major live streaming challenge by focusing on audio moderation, becoming the very first social media platform to do so. It is said that nearly 50% of people who have reported experiencing online gaming harassment did so through voice channels. And since online gaming is a widespread streaming space, it’s important to keep users safe.
Yubo has partnered with Hive to implement their advanced audio moderation technology throughout the app. Hive’s technology on Yubo’s platform records and transcribes 10-second audio snippets in live streams from 10 or more people. Using AI, the text is scanned and analyzed for phrases that violate Yubo’s Community Guidelines. If they are flagged, they are then reviewed by Yubo’s security specialists and investigated in real time. If a breach is detected, Yubo’s security specialists can take action, and in more serious cases, this can lead to an escalation to law enforcement agencies.
To further protect its users, Yubo ensures that all transcripts not flagged for further investigation are removed and deleted from its servers after 24 hours. All analysis must also be signed off by a human moderator to ensure the results are correct and do not highlight false alarms such as a song playing in the background.
Yubo aims to put real people at the forefront of its mission. Rather than focusing on likes and follows, Yubo allows its young Gen Z users to express themselves as their true selves and interact with others. This is more likely to encourage Gen Z users to make real friends from around the world, allowing them to connect with others with similar interests. The app is available for iOS and Android and can be downloaded for free.
People can join Yubo virtual space and feel safe in the trusted community. It is one of the first social apps in the world to introduce comprehensive tools for user age verification and real-time video and audio moderation for live streams.
Changing the future of social apps
Trying to get Gen Z’s hands off their smartphone is a futile challenge. Instead of banning them from social platforms like Facebook and Instagram for fear of abuse, they can turn to Yubo instead.
Yubo’s advancement in audio moderation technology will ultimately help provide its users with additional safeguards when interacting with others around the world. After all, we don’t want to discourage them from socializing, but we want them to do it safely.
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