Jacksonville native businesses look for local love on Small Business Saturday

They are open in Avondale and Atlantic Beach, as well as in San Marco, Riverside and all shopping areas in Jacksonville and its beaches.

And after Black Friday shoppers have taken on the big national retailers, the owners of these corner shops are hoping local shoppers will flock to their stores on Small Business Saturday.

San Marco Merchants Association board member Jen Burnham said Small Business Saturday is helping this neighborhood’s shop and restaurant owners “pay their bills as a family.” She co-owns Lush Leaves on Hendricks Ave with her wife, Brandi Burnham. 1566. They grow and sell unique houseplants and offer plant therapy, landscaping, and other services.

“Little by little, the best thing you can do for the holidays is make small purchases,” Jen Burnham said. “You’re not just supporting a big department store; They support someone’s dreams and their ability to take care of their family. So if you can buy the same goods and support a local business at the same time, that will be greatly appreciated.”

American Express launched Small Business Saturday in 2010. The annual Consumer Insights Survey shows that the reported projected total spend by US consumers who shopped on Small Business Saturday at independent retailers and restaurants in 2021 was an estimated $23.3 billion reached. That’s an 18% increase from $19.8 billion in 2020 and 2019. Pre-pandemic spending totaled $19.6 billion, according to the American Express survey.

The Florida Small Business Development Center’s 2021 Prosperity Report shows that small businesses in the state have had a $3.9 billion impact on the state’s economy. And the Florida Small Business Development Center at the University of North Florida uncovered $169.7 million in regional sales in its North Florida region, which includes 18 counties including Duval, Nassau, St. Johns and Clay.

Jen Burnham said the San Marco community has always been supportive of its small businesses, many of which could only walk to the shops and restaurants on Hendricks Avenue and San Marco Boulevard. So she’s hoping Saturday will bring them a “busy little business.”

“It’s not just my wife and I — there are 12 other local vendors in these locations, too,” she said. “They are doers of all kinds, so when you stop at a place like our store, you’re supporting multiple businesses at once.”

There are also some local small business Saturday events.

  • The nonprofit organization Downtown Vision, which is working to revitalize this part of town, is hosting a celebration for small businesses on Saturday to encourage local shopping. And that includes a QR code scavenger hunt for early risers — the first 100 shoppers to find and scan at least five QR codes at local stores will receive a $20 #DTJax eGift Card. And all shoppers who scan at least five QR codes will be entered into a raffle to win prize baskets from downtown stores.
  • A weekly gathering of local businesses, the Riverside Arts Market is held from 10:00 a.m. to 3:00 p.m. at its usual location under the Mathews Bridge at 715 Riverside Ave.
  • There’s the 33rd annual Christmas Made in the South featuring dozens of local artisans and businesses from 10am to 6pm Saturday and 11am to 5pm Sunday at the Prime Osborn Convention Center at 1000 Water St.
  • Jacksonville’s Melanin Market will be held the day after Thanksgiving from 11:00 a.m. to 4:00 p.m. at 822 A Philip Randolph Blvd. sponsor the Real Black Friday market. More than 125 Black-owned businesses, nonprofits, and artist vendors will participate.
  • And as the city’s annual Light Boat Parade prepares for its sunset run Saturday along the St. Johns River downtown, the 904 Pop Up is taking place from 4 to 9 p.m. at Jacksonville’s former landing pad at 2 W. Independent Drive . More than 200 local creatives, makers and artists will attend the event.


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