Lift anchor: New commercial real estate company gets started

Tommy Molin grew up in and around real estate, beginning with his father Oscar, a custom home builder Lake Keowee. The boy worked with the people who built the houses, collecting things like sheetrock. He also picked up a steadfast work ethic.

“It’s important to understand the details,” says Molin, who hung his own clapboard in June.

His commercial real estate company, anchor retail consultant, operates in a space that goes far beyond the industry-standard location-based model.

“We’re really an advisor where, even though you’re conducting real estate transactions, you’re almost fundamentally a part of your client’s business,” explains Molin, offering a checklist of the work he does primarily for retail tenant buyers, occupiers, and Investors throughout the Carolinas and Georgia.

Anchor assesses customer needs; examines a company’s demographics and sales data; learns about its previous location and whether this site worked; determines whether the company wants to expand and examines the space requirements; and, among other things, looks for an optimal mix of tenants in a specific location, he says.

Anchor ServicesIn short, Molin works as a one-man SWOT team, examining a retailer’s strengths, weaknesses, opportunities and threats.

“I really want to be a part of my client’s business – that is, I want to see their success. When they open, I want people to hear how good the location is,” he says.

He keeps track of locations and knows their availability in and around Greenville. The 43-year-old native of South Carolina has been drawing on his experience in commercial real estate since 2001. From 2006 until the opening of Anchor, he served as vice president CBRE‘s retail group and for its predecessor company.

Today, Anchor’s customers sell everything from dollars to donuts – from BB&T to Dunkin’, from AFC Urgent Care to Zoë’s Kitchen, and from Planet Fitness to Plato’s Closet, to name just a few of more than three dozen renowned companies.

At the same time, he says he enjoys working on new concepts “where they’re fresh and there’s a high level of excitement.”

“The excitement you get is finding a business concept that not only complements that concept, nurtures it, and makes it a success,” he says, “but also really adds value to the community.”

Poe west
Photo by John Olson

Among his favorite projects: The Poe west development in the Village of West Greenvillewhich began renting around 2019. The 60,000 square meter campus buildings Greenville Tech’s center for culinary and hospitality innovation and now features a coffee shop, chocolate shop, restaurants and cafes, fitness center, distillery and, more recently, a gallery for local artists Joseph Bradleywhose other studio recently burned down in a fire – a list as varied as Anchor’s extensive roster.

He says he’s particularly enjoyed working with the developer of Poe West, The Furman Co.because he was involved in architecture and branding meetings.

While still at CBRE, he worked with Blaine Hart on leasing — work that, as the Greenville Journal noted in January 2019, reflects Molin’s MO: “Finding the right tenant mix for the neighborhood.”

Hart, senior vice president at CBRE, says he’s known Molin for 15 years and lost count of their collaborations.

“Tommy’s kind of a personality that’s above the norm,” says Hart. “He’s a very likeable, relatable guy. So when he goes into the business, people are attracted to it.”

And that’s why Molin eventually opened Anchor: “When I go out and start my own business, I really have an opportunity to slow down a bit and work with a select group of laser-focused clients.”

Anchor Services

  • Tenant and buyer representation
  • Landlord and seller representation
  • Rental and contract negotiations
  • side choice
  • project consulting
  • Broker appraisal
  • financial modeling
  • void analysis

Source: Anchor Retail Advisor


Tommy Molin has completed approximately 480 sale and lease transactions totaling $283 million in 35 US markets; Completed 94 restaurant transactions totaling $60 million; and represented 39 corporate and franchise clients on expansion, relocation and divestment initiatives.

Source: LinkedIn

select customers

In addition to those listed above, past and present clients include:

boot barn
Dollar General
Fifth Third Bank
eating lion
Gold’s gym
Good year
Ivybrook Academy
Jersey Mikes
One Main Financial
td bank,
UFC gym
Ryan’s (where he managed a portfolio of over 300 restaurant groups in 23 states from 2004 to 2006 before joining CBRE)

Markley Station.
Markley Station. Photo provided.

In Greenville he was involved in the leasing of urban and mixed-use projects including Poe West and among others:

Foundation stone on the Main
Drayton Mills Market Place
main + stone
Markley Station
McBee station
NOMA place
south ridge

Sources: Anchor Retail Services and LinkedIn


Leave a Reply

Your email address will not be published. Required fields are marked *