Nintendo sets a sales record with Pokémon Scarlet and Pokémon Violet

Nintendo said its Pokémon Scarlet and Pokémon Violet games for the Nintendo Switch set an all-time sales record for the company. Pokémon is one of Nintendo’s longest-running and most popular franchises.

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Nintendo It was revealed on Thursday that the latest Pokémon games have set a sales record at the Japanese gaming giant as it continues to pump out blockbusters ahead of the crucial holiday season.

The company, headquartered in Kyoto, Japan, announced that sales of the Pokémon Scarlet and Pokémon Violet games for the Nintendo Switch have surpassed 10 million units in the first three days since their global launch on November 18.

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This is the highest sales number for a debut game in Nintendo history.

Nintendo’s success with Pokémon comes two months after Splatoon 3 broke a domestic sales record in Japan, suggesting the gaming giant is hitting the mark with gamers ahead of the holiday season.

Pokémon is one of Nintendo’s most famous and longest-running franchises. Nintendo breathed new life into the series by releasing Pokémon Sword and Pokémon Shield three years ago and Brilliant Diamond and Shining Pearl last year.

Pokémon Scarlet and Pokémon Violet differ in that they are open-world games that allow players to explore the game environment without completing missions in a linear fashion.

The video game industry boomed during the Covid-19 pandemic in 2020 and 2021 as people were stuck at home during the lockdown. But as economies reopen, the industry has started to normalize, which has weighed on video game giants like Nintendo. Sony and Microsoft.

“With the new Pokémon, Nintendo has achieved a rare feat among any video game company: scoring two blockbusters in what was a difficult 2022 for the industry,” Serkan Toto, CEO of Tokyo-based consulting firm Kantan Games, told CNBC.

“Sure, Pokémon is almost always a safe bet, but the new title has exceeded expectations, as did Splatoon 3 earlier this year.”

Investors support Nintendo thanks to its recent blockbusters. The company’s shares are up more than 11% this year, outperforming the Japanese benchmark Nike 225 Index. In September, Nintendo executed a 10-for-1 stock split, which also boosted sentiment.

Nintendo also has a strong pipeline of games. Toto expects The Legend of Zelda: Tears of the Kingdom, due out in May, to be the company’s next big hit.

But Nintendo isn’t the only gaming giant going strong into the holiday season.

Sony said Wednesday that the God of War Ragnarok title for its PlayStation console sold 5.1 million copies in its first week, making it the fastest-selling debut of any first-party game for the company. First party games are games developed by a gaming studio owned by Sony.

Sony shares closed more than 2% higher in Japan on Thursday.


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