SGS launches pre-match betting content for LiveScore Group

Sports betting technology, content and media company Spotlight Sports Group (SSG) announced a new agreement with LiveScore Group to launch pre-match content to a global audience across 22 different football leagues.

The superfeed pre-play agreement between SGS and LiveScore Group allows LiveScore Media customers to access betting tips and insights provided by experts in the field from the world’s major football leagues.

“We’re delighted to further extend our Superfeed agreement with Spotlight Sports Group,” said James McKay, Director of Sportsbook at LiveScore Group, excited to see how the new agreement will impact the company’s “engaged football audience.” Audience “engages and interacts with the vast amount of excellent football content” offered by Superfeed.

“Whether our customers play in the Premier League or MLS, the consistent quality information they now receive will be of great benefit,” concluded McKay.

Driven by their commitment to providing the best customer experience, LiveScore Group selected SGS as their primary betting content provider due to their proven track record of delivering engaging, expert-led betting content across multiple sports.

Content “Showcase the power of Superfeed”.

Daniel Smith, Head of Sales Ireland & UK at SGS, commented on LiveScore Group’s decision to go with Superfeed, explaining that the group has worked hard over the past few years to “develop one of the best football content products in the industry. “

“It’s an exciting opportunity for us to demonstrate the power of superfeed football content at one of the biggest football brands in the world,” Smith continued, pleased with the agreement, which will give LiveScore Group audiences direct access to the “football experts” of SGS provides judgments.”

The partnership, which originally included the launch of Superfeed Racing for LiveScore Group’s LiveScore Bet and Virgin Bet brands, is now further strengthened with the new Superfeed integration.

The expansion with LiveScore Group is the latest in a series of deals SGS recently struck with betting and media partners including Stoke-on-Trent-based bookmaker bet365, US-based content platform Sportskeeda and the online -Lead generation specialist Catena Media.

In early November, SGS announced a two-year deal with bet365, which saw the bookmaker become title sponsor of the Racing Post show Upping the Ante for the fourth and fifth year running.

A month earlier, SGS partnered with Sportskeeda to power the platform’s betting solution and improve player engagement, while in June Catena Media agreed to superfeed content to its horse racing websites and to integrate.


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