Entertainment and electronics giant Sony recently completed the acquisition of Beyond Sports, a company specializing in using real-world data to produce 3D animations. With this purchase, the company is now reportedly able to offer a full Metaverse experience for sports games, complete with technology from other companies already in its portfolio.
Sony’s Beyond Sports Purchase brings it closer to the sports metaverse
Sony is now making a foray into the world of sports metaverses. The company recently completed the acquisition of Beyond Sports, a 3D imaging and animation company that has technology to transform real-world information from a sports game into a metaverse representation. Figures for the takeover were not released, but Nikkei estimates that they will total up to $70 million.
This purchase, along with technology from Hawk-Eye Innovations – another company owned by the conglomerate – will enable the company to produce content related to basketball, baseball, tennis and soccer games in real-time. Hawk-Eye Innovations, which was acquired back in 2011, produces technology that allows the ball’s position to be determined at any time and has been used by organizations such as the National Football League (NFL) and the National Hockey League (NHL).
The combination of these two could allow Sony to create a digital, accurate representation of a pitch or a pitch with realistic ball and player movement.
The virtual sports market
Another Sony-owned company could fill the distribution gap to bring these experiences to audiences. Pulselive, a company that runs multiple websites for sports teams and organizations, could integrate these Metaverse experiences on those websites, create a new revenue stream, and try to popularize this new type of sport.
Sony may also be able to offer Metaverse matches using its Playstation line of consoles as a distribution device. The company is developing a virtual reality (VR) headset exclusively for its console, dubbed Playstation VR 2, whose release has been confirmed in February 2023, with which to enjoy these Metaverse experiences in an immersive way.
Sony has already flirted with Metaverse and NFT (Non-Fungible Token) technology, filing a number of patents to use NFTs to track history and ownership of in-game assets. Sony CEO Kenichiro Yoshida has also previously stated that Sony’s “first priority is to create a metaverse around entertainment,” using all of the brand’s tools for that purpose.
What do you think of Sony’s recent Metaverse-driven acquisition? Tell us in the comment section below.
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