Supporting local Michigan businesses and communities

Whether it’s the holiday season or another wonderful summer in Pure Michigan, supporting the region is always important.


Each year, the Michigan Economic Development Corporation (MEDC) launches the Support Local campaign to remind Michigan residents of the importance of supporting small businesses.

In 2022, Gov. Gretchen Whitmer declared Small Business Saturday on November 26, urging Michiganders to support Michigan’s small businesses by shopping locally this holiday season and throughout the year.

“Small businesses are the backbone of our economy,” he said Governor Whitmer. “Supporting local small businesses and entrepreneurs creates high-paying jobs and supports more vibrant communities in every region of our state.”
Read on to learn how you can support Local and why every purchase is a gift to business owners, local communities and Michigan’s economy.

Ways to support Local
Now more than ever, small businesses across Michigan need our support.

The Support Local landing page offers a wealth of information and resources to help residents shop and eat locally year-round. Learn about vibrant downtown areas teeming with local shops specializing in decor, fashion, pet toys, hardware and more, and check out the events calendar, which features events for every season throughout Michigan.

For craft drink lovers, Michigan’s beer, wine and spirits are available statewide at brick and mortar stores and local grocery stores. Across Michigan, independent bookstores are brimming with page-turning stories and gifts. To recharge, shoppers can visit one of Michigan’s coffee shops and grab a bag of beans to brew at home. Or gift a trip and create memories at destinations across the state.

Are you still looking for gift ideas? The Ultimate Michigan Gifts Guide features a variety of Michigan-themed gift options, from pillows to Petoskey stone coasters; Selective Potential blogger Tieka shares her favorite Michigan shops in her Shop Local Gift Ideas guide; and The Mitten State has many articles that help share this Pure Michigan pride.


The Economic Impact
According to the Michigan Retailers Association, one in five jobs in Michigan is in retail. In 2021, Michigan residents remitted $30.3 billion to out-of-state retailers. If just one in 10 out-of-state purchases — equivalent to about $3 billion — were moved to local stores, Michigan would gain $2.2 billion in increased economic activity and create 16,000 new jobs.

“Choosing to buy locally strengthens communities, keeps money in Michigan, and gives small businesses a chance to thrive,” he said William J. Hallan, President and CEO of the Michigan Retailers Association. “If you are looking for the perfect gift for your loved one this year, visit Main Street to help grow our local economy and support your local businesses.”

Michigan has 902,000 small businesses with 1.9 million small business employees, accounting for 48.3 percent of Michigan workers. More than 99 percent of Michigan businesses are defined as small businesses with fewer than 500 employees.

Every dollar spent locally supports our friends and neighbors in Michigan, keeps our communities alive, and helps our state thrive.


Small Business Support
MEDC is committed to supporting the success of the small businesses that form the backbone of the state’s economy. Earlier this year, MEDC announced a new Small Business Services and Business Solutions team as part of an increased focus on supporting small businesses in Michigan. This team was formed to play an important role in helping existing small and micro businesses grow in the state while improving economic prosperity for all Michiganans through greater opportunities for small business ownership and access to capital.

“Every day is a day to celebrate and promote Michigan’s local businesses. No business is small for those who risk everything, and that is why we remain focused on creating paths and opportunities for our entrepreneurs to achieve their vision.” MEDC CEO Quentin L. Messer, Jr. said.

By supporting locals throughout the holiday season and beyond, Michigan’s communities and small businesses will continue to thrive while helping Michiganders create memories for years to come.

Learn how to support local at

Contact us

To contact a business development specialist, click here or call 1.888.522.0103.


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