The Impact of Competitive Analysis on Web Design and How to Do It Properly [DesignRush QuickSights]

73% of companies invest in web design to gain a competitive edge. DesignRush has collected tips from web design experts on how to conduct competitive analysis for effective web design.

MIAMI, November 24, 2022 /PRNewswire-PRWeb/ — There are now 1.13 billion websites online, according to Netcraft November 2022 Web Server Survey. And yet there are only 10 positions on the first page of Google. For 73% of businesses, according to Adobe, web design is key to differentiate themselves from the competition.

DesignRush, a B2B marketplace that connects businesses with agencies, leveraged its 16,000 agency-strong network for quick insights — or “QuickSights” — into the importance of competitive analysis and how to achieve effective web design that ranks well.

1) ANALYZE THE FEATURES OF THE COMPETITORS AND SELECT THE ONE THAT BRING THEIR VALUE

CEO of Consumer Buzz Jeffrey Diebner recommends companies to carefully review the competitors’ key features and select only those that work for them.

“One of the most important aspects of running a successful online business is staying ahead of the competition. That’s why competitor analysis is so important in the early stages of web design,” said Diebner. “However, it can be a challenge to find useful features on your competitors’ websites. Of course you want the best features that everyone uses. But instead of believing that you need them all, make a list of the features that you think can add significant value to your business and weigh the pros and cons of each. Be careful with this step.”

2) PERFORM A SIMPLE COMPETITION EXAM ON SELECTED COMPETITORS

Nika Agency CEO and Founder Ali Tassavor shares his agency’s methodology for screening competitors to find opportunities.

“We always pick a few competitors and screen them for their approach to branding, messaging and website design/functionality, as well as their approach to content – ​​using our 5C methodology: Clarity, Consistency, Compelling, Competitiveness and Credibility,” he said to Tassavor. “We use this process as a starting point to find opportunity space. Finding opportunity space is the easiest way to differentiate yourself from the competition.”

3) FIND AREAS FOR IMPROVEMENT

According to the CEO of Simplixi® Ahmed ElghobashyCompanies should also look for ways to improve based on what competitors are doing better.

“Competitive analysis is great not only because it provides useful knowledge about your competitors’ strengths, but also because it helps you understand what you’re doing well and what areas need improvement,” said Elghobashy. “They can help you make strategic decisions that improve the user experience on your website and ultimately give people a reason to choose you over other brands.”

4) USE GAP ANALYSIS TO FIND OPPORTUNITIES FOR SEO

To the Nicholas NoeChief of Marketing & Design at NB Media Solutions, her company uses GAP analysis to identify opportunities to optimize a website.

“The main competitive analysis tool we use is a GAP analysis from one of our various software applications. A GAP analysis allows us to create great SEO opportunities for our clients and web designs with important accompanying on-page text transform.”

5) IDENTIFY BEST PRACTICES OF TOP COMPETITORS

Founder and CEO of Bizcope Nahid Hasan says if you want the best web design, you need to learn from the best web designs.

“If you want to be the best, you have to learn from the best,” said Hasan. “So a great web design will always take competitive analysis into account. Competitive analysis helps identify opportunities and potential areas a web design can bring. It can be used to compare to similar websites to understand what features and functionality they offer and how they compare to your own website. This can include studying their web design, their user experience like CTA buttons and colors, fonts and spaces, text and images, forms and lead magnets, testimonials and testimonials, mobile and tablet views, and of course their own SEO. By understanding what your competitors are doing well, you can make your site even better.”

DesignRush has published November’s list of the best web design companies that can help brands differentiate themselves from the competition and attract more traffic and leads.

The best web design companies are:

1. Consumer Buzz – consumrbuzz.com
Expertise: web design, web development, digital advertising and more

2. You will enjoy it – youll.be
Expertise: graphic design, web design, branding and more

3. Stratitude – stratitude.co.za
Expertise: Digital Marketing, UX/UI Design, Web Development and more

4. 24 East Media – 24eastmedia.com
Expertise: web development, market research, branding and more

5. DevScale – devscale.bg
Expertise: UX/UI design, web design, SEO and more

6. NSquareIT – nsquareit.com
Expertise: SEO, web design, web development and more

7. Nation Media Design – nationmediadesign.com
Expertise: Digital Marketing, Web Design, SEO and more

8. Gatorworks – gatorworks.net
Expertise: Web Development, Web Design, SEO and more

9. MBM Agency – mbmagency.com
Expertise: SEO, web design, branding and more

10. Virtually Adventurous – virtualadventurous.com
Expertise: branding, web design, web development and more

11. Relish Marketing – relishmarketing.com
Expertise: Creative design, UX/UI design, web design and more

12. Above – above.nl
Expertise: Web Design, Web Development, Quality Assurance and more

13. Nika agency – nika.agency
Expertise: app design, web design, UX audit and more

14. Simplixi® – simplixi.com
Expertise: SEO, web development, web design and more

15. NB Media Solutions – nbmsllc.com
Expertise: website maintenance, web design, SEO and more

16. Zedsoftpoint – zedsoftpoint.com
Expertise: software development, web development, digital marketing and more

17. Create Element – createelementslo.com
Expertise: SEO, branding, web design and more

18. MagentoBrain – magentobrain.com
Expertise: Magento Development, WordPress Development, Web Design and more

19. Daniel James Consulting – danieljamesconsulting.com
Expertise: Ecommerce Development, WordPress Development, Web Design and more

20. KIKLAB – kiklab.com
Expertise: web design, branding, SEO and more

21. IntexSoft – intexsoft.com
Expertise: UX/UI design, web development, QA & testing and more

22. Wolftech Studio – wolftechwebdesign.com
Expertise: web design, web maintenance, SEO and more

23. Multi Marketing United States of America – multimarketingusa.com
Expertise: Digital Marketing, SEO, Web Development and more

24. SumatoSoft – sumatosoft.com
Expertise: UX/UI design, web design, quality assurance and more

25. TASNADI & CO – de.tasnadi.net
Expertise: brand strategy, web design, web development and more

26. Canopas – canopas.com
Expertise: web design, web development, app development and more

27. Bizcope – bizcope.com
Expertise: SEO, digital marketing, web design and more

28. Atlas Marketing – atlassstories.com
Expertise: branding, web design, digital marketing and more

29. Advertisers Galleria – advertisersgalleria.com
Expertise: web design, SEO, branding and more

30. Sohnas Media – Sohnasmedia.com
Expertise: SEO, website maintenance, web design and more

31. Bizzistance – bizzistance.com
Expertise: WordPress hosting & maintenance, web design, SEO and more

Brands can explore the best web design companies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace that connects companies with agencies through expert ratings and agency rankings, awards, knowledge resources, and personalized agency recommendations for vetted projects.

media contact

Maja Skokleska, DesignRush, 8008565417, [email protected]

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