Trip.com bookings and app downloads hit new highs during the global 11.11 campaign

SINGAPORE, November 24, 2022 /PRNewswire/ — The launch of Trip.com’s hugely popular 11.11 campaign has delivered major travel savings to nearly three million customers in fifteen major markets. The campaign was launched after celebrating the global travel brand’s 5th anniversaryth Anniversary.


Hits on Trip.com during the two-week promotion for the consumer shopping period around 11th November hit a new high as bookings at the global travel services provider hit a new record with year-over-year growth of 84%.

Across markets participating in the campaign Asia Pacific included Hong Kong, Taiwan, Thailand, Vietnam, Singapore, Malaysia, JapanSouth Korea, Australia and New Zealandas well as Great Britain, Spain, Germany and France in Europe and the US. During the sales campaign, Trip.com saw a 68% increase in average bookings and a 54% increase in traffic for its available advertising inventory.

Schubert Lou, COO of Trip.com, said: “Trip.com has every reason to celebrate its amazing success this year with the fantastic inclusion of great travel deals not only across Europe Asia Pacific but other regions around the world during our 11.11 campaign.

“The growing popularity of the Trip.com app among our loyal customers shows that Trip.com’s journey of delivering brilliant destination deals, amazing flights, unbeatable hotel deals and exciting events continues to produce results.

“We’re confident our Black Friday sale will continue to appeal to price-conscious customers looking to secure a fabulous holiday deal as we head into the holiday season.”

Trip.com app downloads also hit a new high during the campaign. on the 11thth On November 1st, Trip.com was the #1 app in the Apple App Store and Google Play Store rankings for free travel apps Hong Kong, Singapore and Thailand.

HanfengHead of Performance Marketing at Trip.com, commented, “We continue to see incredible growth in the reach of Trip.com’s all-in-one app offering. By taking advantage of the incredible deals available in fifteen markets, this campaign has encouraged new and existing users to download the Trip.com app, thereby maximizing the benefits and enhancing their experience when booking with us.”

The destinations that saw the greatest growth during the campaign period were Hong Kong, Tokyo, Bangkok, osaka, Singapore and Kuala Lumpuras these popular holiday hotspots welcomed back international travel and tourists.

in the SingaporeFlash sales released on April 11th November surged 115% in just 24 hours, and those for Universal Studios Singapore and two Mega Events hosted by the Exclusive Ticketing Partnership sold out instantly. This caused attraction products to skyrocket during their four-day sale period, posting a 238% week-on-week growth. Every day $100 promotional code was grabbed by eager customers at the end of each campaign day.

in the Hong Kong, bookings hit record highs and in particular the partnership with Mastercard meant that every daily promo code was redeemed by midnight. High demand tickets and coupons also performed very well, with Hong Kong Disneyland, Ocean Park Hong Kong and Häagen-Dazs being top sellers.

in the South Korea, Four- and five-star premium hotel flash sales and flight and hotel deals proved popular, with flight bookings at South Korean low-cost carrier T’way Air more than doubling (representing a 110% weekly growth) . ). Total bookings on the 11thth November was up 260% year over year.

Trip.com traffic on Thailand Reached record highs with app installs skyrocketing and ranked #1 in the Apple App Store and Google Play Store in the Travel Apps category at 11th placeth November. For bookings on the 11thth November was up 210% year over year, according to Trip.com Thailand Website saw a record number of visitors.

After the success of this global campaign of 11.11. This week, Trip.com will launch its Black Friday travel offers with flight, hotel and train discounts for users around the world.

Over the past five years, Trip.com has differentiated itself by delivering an all-in-one suite of quality travel products through its mobile-first channels to users around the world and by providing industry-leading customer service.

Trip.com’s highly successful app-first strategy has consistently driven app installs July 2022Trip.com was named the 10th most downloaded online travel agency app worldwide by leading app analytics company Apptopia in the first half of this year.

About Trip.com

Trip.com is a one-stop international travel service provider, available in 24 languages ​​in 39 countries and regions in 31 local currencies and websites. Trip.com has an extensive hotel and flight network consisting of more than 1.2 million hotels and flights from over 480 airlines, covering 2,600 airports in 200 countries and regions around the world. Trip.com’s world-class 24/7 multilingual customer service plus additional centers in Edinburgh, Tokyo and Seoul, help bring “the best travel experience” to millions of customers worldwide. To book your next trip, visit trip.com

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