World Cup: Qatar restricts beer consumption in stadiums

After a U-turn ahead of the World Cup, FIFA has announced that no alcohol will be served in Qatar’s stadiums during the world’s biggest competition.

beer stadium

After a U-turn ahead of the World Cup, FIFA has announced that alcohol will not be served in Qatar’s stadiums during the world’s biggest competition – the World Cup – infuriating fans who have paid hundreds of dollars to watch matches.

FIFA on beer ban in Qatar

Despite long-standing assurances that merchandise would be on sale during the Games, Qatar’s royal family pressed the regulator to restrict the sale of all alcoholic beverages. FIFA has officially announced that it will stop promoting Budweiser, one of the company’s main sponsors, in eight different stadiums, in violation of a multi-million dollar deal. This football news will provide you with more details on the current situation.

Following negotiations between host country officials and FIFA, it was decided to focus the sale of alcoholic beverages at FIFA Fan Fest, other fan locations and licensed establishments and to eliminate Qatari WC beer sales – only at the stadiums.

There will be no impact on sales of Bud Zero, which will continue to be available at every World Cup venue in Qatar. Host country authorities and FIFA will continue to ensure that the stadiums and surrounding region provide a fun, respectful and enjoyable experience for all fans.

The competition organizers appreciate AB InBev’s tolerance and continued support of our shared commitment to equal access throughout the tournament.

In response to the news, Budweiser removed a tweet that simply said it was embarrassing. AB InBev later issued an official statement saying that some of the planned stadium activations cannot take place due to factors beyond their control.

Stadiums can sell alcoholic beverages in hospitality packages starting at $22,450 for a match, with FIFA’s official partner continuing to supply champagne. Fans can buy alcohol at fan parks, although the cost has been heavily criticized, and they can only buy a maximum of 4 drinks at a time.

The suspension drew criticism from the Football Supporters’ Association (FSA). Some spectators like a beer at the game, some don’t, but the real problem is the last-minute U-turn, which points to a bigger problem – the total lack of communication and clarification on the part of the promoter towards fans revealed the FSA, who number around 60,000 English Fans and fan communities symbolizes.

If they can change their minds at any time and for no reason, supporters will understandably be concerned about meeting other promises related to housing, transportation, or cultural issues.

Budweiser, which had the sole right to serve beer during these World Cup events, will now sue FIFA. Budweiser stands have already been moved to less conspicuous locations as part of FIFA’s efforts to find a compromise in response to protests from heads of state.

Alcohol is often banned in the hotels of the capital Doha in Qatar, a Muslim country. If they had maintained this approach the competition might have suffered in terms of sponsorship and there seemed to be an understanding that they would need to soften their stance on alcohol for the event.

Cooperation between AB InBev and FIFA

When news broke in February 2022 that beer would be served in stadiums, a spokeswoman for AB InBev, the brewery that makes Budweiser, explained that drinking a beer is part of the shared customer experience when many people are watching major sporting events around the world.

In response to requests to change the locations of its outlets, the same company said so in the week AB InBev was notified on November 12 and is working with FIFA to move the concession stores.

They work with FIFA to provide the greatest possible experience for fans. Their priority is to provide the best possible user experience under the current conditions.

Around 1.2 million fans are expected to come to Qatar for the event, including 3,000-4,000 England fans, and the number is expected to increase as Gareth Southgate’s side progress to the knockout rounds advances. It is expected that 2,000 to 3,000 fans will fly out to cheer on Wales for their first World Cup since 1958.
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